How Your Small Business Can Make the Most of Social Media

Social media marketing should be a priority for every startup and small business.

Regardless of how local your business’s focus is or how small an audience you think you have, not maintaining an active presence on social media is not an option for any enterprise in 2022.

No matter how little experience you have with social media or how intimidated you are by the social media landscape, the web’s leading social platforms, like Facebook, Twitter, and Instagram, should be prominently in your digital marketing strategy.

Social Media Tips For Your Business

To help ensure that your business can make the most of its social media presence, you can implement the following pointers immediately.

Update Your Accounts Every Day

While creating accounts for your business on the web’s most popular social media mainstays is undoubtedly a good start, there’s a big difference between having these accounts and using them to their fullest potential.

With this in mind, make a point of updating your accounts daily. Although the ideal number of daily posts varies by platform, each report should receive at least one update per day.

Furthermore, you should post updates at the most opportune times of day – i.e., when the most significant possible portion of your target audience is likely to see them. As with the ideal number of daily updates, these times will likely vary from platform to platform.

Determining the best times to post updates will require some experimentation and a bit of trial and error, but it shouldn’t take long for you to decide which times are most favorable vs. which are least profitable.

Create Engaging Posts

Some of the most popular social media accounts owe their success to creating engaging posts. In addition to featuring relevant information and eye-catching imagery, these posts actively encourage audience engagement. This is often done by encouraging people to leave feedback, share images, or ask questions.

By making your followers feel as if they’re a part of the conversation, you’re helping them foster a personal connection to your brand – and the more invested they feel in your success, the more likely they are to provide you with repeat patronage.

Interact With Your Followers

Regularly interacting with your followers is a large part of audience engagement.

For many users, instantly connecting with their favorite brands is the primary draw of social media. Of course, when those brands respond to questions, comments, and other feedback with total indifference, these individuals are liable to regret reaching out and then walk away with the impression that their opinions are unimportant.

No consumer relishes giving their business to a brand that doesn’t value their feedback.

To help distinguish yourself from such brands, quickly and professionally respond to questions, comments, and concerns received via social media quickly and professionally. This level of responsiveness can go a long way with social media followers (and prospective customers), so whenever you receive a communique from one of your followers, try to respond as expediently as possible.

You should also avoid arguing with followers on social media, as this will unlikely turn out well for you. Even if the other party is clearly in the wrong, pleading with them in a virtual public space can make you appear petty and immature in the eyes of other followers.

Hire A Dedicated Social Media Manager

If neither you nor your employees have sufficient social media experience or the bandwidth to obtain said experience, consider hiring a dedicated social media manager. This person will take charge of all things social media-related, including:

• Testing and implementing new marketing strategies
• Interacting with followers
• Creating attention-grabbing posts for conversion

Furthermore, with your permission, your social media manager will be able to oversee social media-based advertising efforts like post boosts and determine how much to advertise on Facebook.

If your business’s current digital marketing strategy doesn’t include social media, correct this as soon as possible.

There really is no other way to create a community for your business where most of your audience spends time online.

In the age of social media, no business – regardless of how small or hyperlocal – can afford to regard the web’s most prominent social platforms as an afterthought.

Luckily, making the most of social media is far from daunting, especially if equipped with the proper knowledge.