Being a digital marketer is more challenging today. There is a lot more complexity to the role due to new technology, evolving consumer preferences, content fatigue,...
What is the driving force behind sales? Marketing. Sales-driven marketing, to be exact. Sales-driven marketing does not replace general marketing. You need that, too. General marketing...
Cold emails get a bad rap because people think it’s spam. You don’t want to spam your prospective customers, but you do want to contact them...
Email as a trusted communication channel still reigns supreme with consumers and businesses. While there is a lot of competition now, particularly with instant messaging apps...
If Facebook marketing didn’t provide substantial returns for marketers, they wouldn’t use it. Some of the marketers considered the heavyweights spending hundreds of thousands on marketing...
The marketing funnel is not as straightforward as it used to be. Today, it’s evolved with technological advancement. There is now predictive software, AR, and automation,...
Why use a PR firm when you’ve got an advertising agency? By working with a PR firm that understands the latest trends and tools, you can...
Is your business struggling to gain positive Google reviews? There are two sure-fire ways you can get more reviews and get start on them immediately. This...
Is your podcast reaching the right audiences? That probably depends on who you consider the “right” audiences and how hard you work to reach them. Many...
The three-second rule. Do you know how to win over your audience with video content in three seconds? Since the days of the first motion pictures,...
