Why Your Business is Failing to Grow Its Customer Base

Have you been in business for a while but don’t seem to be getting many new customers? There are a number of reasons why this could be happening. They include poor customer service, lack of reach on social media, and poor website design.

Customer service is a very important element of growing your customer base. At every step of the purchasing process you will find that someone will need help. Before your customer purchases a product or service of yours, you might find they will visit your website. Do you have a Frequently Asked Questions section, live chat agent, or email address where they can send their questions?

If you have a brick and mortar business, do you have customer service representatives who make it clear they are present to answer any questions or concerns? If the answer is yes, are your customer service representatives polite and friendly? If the answer is no, this could be a reason why your business is failing to grow its customer base.

In addition, we are living in a digital age where social media is a very important marketing tool to grow your business. Do you have a Facebook, Twitter, Instagram, and/or Pinterest account? If so, are you posting and connecting with your target audience? In November 2016, Hootsuite said, “Instagram has over 500 million active monthly users.” As a result, we can see how posting on social media can help your business gain the attention of potential customers.

If you know your business needs help in the area of social media, you can hire a social media manager. Social media managers handle the social media accounts of businesses. They are responsible for crafting engaging posts that make potential customers want to interact with them. For example, let’s say you own a hat business and you want your potential customers’ opinions on your products. Your social media manager might post 4 photos of 4 different hats, include relevant hashtags, and ask your audience to tell them which style they would prefer. As a result, the people who initially see the post and interact with it may share it with their friends and family and help you gain more customers.

Another issue that can cause your business not to grow its customer base is having a website that is not responsive or formatted properly to look good on all mobile devices. Because of the rise in the use of smartphones and tablets, it’s safe to say that most people surf the internet on their mobile devices. This is why websites need to have fully functional responsive designs to allow your potential customers take advantage of your website’s benefits on multiple devices. Also, broken links and slow loading pages can cause potential customers to leave your website prematurely.

As a business owner, you probably do not have much time to focus on your website. The good news is you can easily hire a service to do it! Professional web designers have a keen eye for the elements that will make your website grab and hold the attention of potential customers. Web design companies like Design by Pelling can identify your website’s needs and design your site properly. They are all ears when it comes to listening to your business needs and desires.

The great thing about professional web design companies is they will work closely with you to develop your site to your liking. They are able to anticipate the ways in which users will interact with your site, and that is priceless!

Stop letting your business decline and use the above tips to grow your customer base today.