target market – BusinessBlogs Hub

3 Content Tips For B2B Marketing

BusinessBlogs — Thu, 30 Jan 2020 21:18:15 +0000

While content creation can be a challenge for many businesses, B2B businesses seem to have a tough time with content strategy and content creation. Because writing for a business’s decision-makers can be different from writing for a traditional consumer, many businesses writing B2B content struggle. But with the right planning and preparation done before you […]

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How to Understand your Target Market

BusinessBlogs — Tue, 19 Sep 2017 03:28:57 +0000

How well does your business know it’s target market and what’s your commitment to ongoing target market research? Smart businesses today, focus on utilising marketing strategies that retrieve more information on their customers and prospective customers’ preferences during most encounters. This information capture and analysis is of course a lot more manageable than ‘big data‘ […]

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5 Costly B2B Branding Mistakes to Avoid at All Costs

BusinessBlogs — Thu, 13 Jul 2017 02:40:16 +0000

I had a discussion with one of my friends the other day. She used to operate a residential cleaning service. She rebranded as a commercial cleaning company because the money seemed better. She has discovered more challenges than she expected, mainly related to branding. The reality is that B2C companies must cater to a different […]

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Topshop no longer want me as a customer – and that’s not a bad thing

BusinessBlogs — Wed, 27 Mar 2013 07:52:41 +0000

A few years ago, news that Topshop was opening in Australia brought tears of joy to fashion shoppers around the country. I may have shed a few myself.

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