B2B marketing – BusinessBlogs Hub

3 Content Tips For B2B Marketing

BusinessBlogs — Thu, 30 Jan 2020 21:18:15 +0000

While content creation can be a challenge for many businesses, B2B businesses seem to have a tough time with content strategy and content creation. Because writing for a business’s decision-makers can be different from writing for a traditional consumer, many businesses writing B2B content struggle. But with the right planning and preparation done before you […]

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Reinventing B2B Commerce Solutions: Why Customised Platforms are King

BusinessBlogs — Mon, 12 Nov 2018 22:25:36 +0000

The concept of B2B commerce can often represent somewhat of a dry term. Most professionals associate such transactions with ROI, exposure, financial reporting, and regulatory compliance. While there is no doubt that all of these parameters are very important, we forget one of the most critical factors associated with success during any transaction: a targeted […]

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Research key to B2B success in Australia

BusinessBlogs — Sun, 08 Jun 2014 21:00:05 +0000

Recently I spent several days in Auckland, presenting a talk on marketing to Australia and meeting with many different businesses that have Australia in their sights. It’s always interesting to meet the people behind the companies and, rightly or wrongly, you get a feel for whether they’re likely to find a market here in Oz.

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