public relations – BusinessBlogs Hub

4 Reasons To Hire A Tech Public Relations Agency

BusinessBlogs — Mon, 16 Oct 2023 04:13:07 +0000

Why use a PR firm when you’ve got an advertising agency? By working with a PR firm that understands the latest trends and tools, you can stay ahead of the competition and achieve your business goals faster than ever. Did you know public relations is 90% more impactful than advertising when influencing consumer behavior? There […]

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How To Create A Brand Identity from Scratch

BusinessBlogs — Tue, 29 Oct 2019 01:08:07 +0000

Your brand identity encapsulates all of your brand’s visible elements, including your logo, design style, and colour palette, all of which combine to make you distinguishable from competitor brands in the eyes of consumers. In communicating your brand to the world, your identity should feel authentic and speak to your ideal audience in ways they […]

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How is Sociology Important in Business?

BusinessBlogs — Tue, 16 Apr 2019 23:18:16 +0000

What is sociology, and how is its application critical to today’s business world? Answering the second part of the question – combining sociology and business knowledge and skills will improve your company culture and performance if you want a competitive advantage. But what really is sociology? Sociology Explained According to an article by the American […]

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5 Top Trends Impacting Public Relations

BusinessBlogs — Wed, 16 Mar 2016 02:02:14 +0000

The public relations strand of marketing and communications has been challenging at best. So what is public relations, and do we still need it? Public Relations is the practice of managing the information that is shared publicly. How a message is crafted and what it reveals. Call it ‘spin’ as that is essentially one way […]

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Why Google is Forcing You to Become Your Own Publisher

BusinessBlogs — Mon, 13 Apr 2015 20:48:22 +0000

The algorithms at Google HQ are moving and shaking again, and they dramatically affect how you’ll approach public relations and press releases moving forward. If you’ve been using the more traditional routes to get noticed – newspapers, magazines, other journalists, etc. – then you may want to start rethinking your strategies.

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