marketing automation – BusinessBlogs Hub

The New Marketing Funnel: Tech That’s Changing The Marketing Process

BusinessBlogs — Wed, 18 Oct 2023 00:39:36 +0000

The marketing funnel is not as straightforward as it used to be. Today, it’s evolved with technological advancement. There is now predictive software, AR, and automation, just a few developments that have created a better way for businesses to connect with their audience and turn them into paying customers. So, whether you are a savant […]

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How Generative AI Changes The Future Of Ad Agencies

BusinessBlogs — Mon, 19 Jun 2023 07:09:02 +0000

Generative AI, or artificial intelligence, is poised to disrupt the advertising industry in a big way. You may think AI is disrupting all businesses, so why is the advertising industry singled out. Using AI to create new content is arguably more disruptive to jobs and the industry. Traditional AI, for example, is designed to perform […]

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Converting LinkedIn Marketing Leads For Your Business

BusinessBlogs — Wed, 22 Dec 2021 04:56:47 +0000

You know your B2B business should be doing more on Linkedin. The audience is there, so converting leads should be straightforward. But where and how to run marketing campaigns on LinkedIn needs expertise and proven strategies that use LinkedIn tools. Learning to use LinkedIn for marketing is worthwhile for many reasons. The quality of the […]

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Top 5 Reasons You Need a Digital Marketing Agency for Small Businesses

BusinessBlogs — Mon, 21 Sep 2020 05:54:23 +0000

Are you interested in making $2 for every $1 you invest in ads? Digital marketing is the perfect way to do that. Unfortunately, like all tasks requiring experience and knowledge, developing the digital marketing skillset takes time. Therefore if you want to increase your small business presence online, consider hiring a digital marketing agency. While […]

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Digital Personalisation In An Ever-changing Environment

BusinessBlogs — Tue, 30 Jul 2019 06:22:16 +0000

Organizations are placing a lot more emphasis on the ‘customer experience’ than ever before now. Digital personalization is the norm but it comes with some hooks for marketers and sites. Customers expect you to know their preferences, for example, what they want, and who they are as individuals. However capturing customer data may seem simple […]

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Choosing The Most Effective Marketing Automation For Your Business

BusinessBlogs — Tue, 26 Sep 2017 01:52:36 +0000

Marketing automation is a powerful tool that helps businesses move leads through the marketing funnel and convert them into sales-ready customers. By scoring prospects based on their activities and providing targeted content and messaging, marketing automation nurtures potential customers from initial interest to final sale. This approach is particularly effective in B2B and longer sales […]

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Review: SendPulse Marketing Automation Platform

BusinessBlogs — Sun, 30 Jul 2017 23:25:46 +0000

There is no universal formula to make it work a treat when it comes to generating email content. But there are email services that can simplify some content-related processes, and SendPulse is one of them. What is SendPulse SendPulse is an integrated marketing communications platform designed to provide users with capable but straightforward tools to […]

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6 Ways Marketing Technology Is Helping Businesses Grow

BusinessBlogs — Tue, 28 Mar 2017 19:53:33 +0000

Marketing technology has been on the rise in recent decades. If you haven’t been aware of this trend, then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build marketing campaigns, analyze marketing data, and automate their marketing in ways that previously were inconceivable. That’s what we’re going to talk more about in the article down below – how exactly marketing technology has helped and is helping businesses to grow and meet their bottom line. Keep reading down below to learn how this can be the case for your business, as well!

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