Why use a PR firm when you’ve got an advertising agency? By working with a PR firm that understands the latest trends and tools, you can...
When it comes to business, image is everything; from marketing campaigns and online presence to how you project yourself in public, creating a good company image...
Generating positive publicity for your business is an area of marketing that is often forgotten or not even considered. Yet using the media to tell people...
Have you ever heard of the “Ratner effect”? By the end of this post, you will know what it means. Gerald Ratner inherited his father’s jewellery...
A strong brand should never become obsolete. Branding and marketing require a thought out process that allows for accountability and excellence to drive the brand forward....
