What is the driving force behind sales? Marketing. Sales-driven marketing, to be exact. Sales-driven marketing does not replace general marketing. You need that, too. General marketing...
Are you concerned that your sales team lacks motivation no matter the time of year? Your business is not unique in this regard. Salespeople can lose...
There’s no room for guesstimates and hunches when running a business. To make strategic decisions that lead to growth, you need to let data show you...
You may think advertising and customer loyalty are incongruent and shouldn’t be used in the same sentence. However, times have changed, and genuine and trustworthy advertising...
CRM systems help businesses track and manage their sales and marketing efforts. CRM systems come in various shapes and sizes, but they all have one thing...
Starting and running a successful business is a dream for many people, but you need more than just a good idea to commercialize it. You’ll need...
Take just a moment to think about how you spend your time at work. Do you work all the time you work? If the answer is...
Good cashflow is critical to the success of any business, yet for many small to medium NZ businesses this is a constant struggle. One of the...
Extroverts and introverts perform vital roles in business. Salespeople and CEOs are more likely to be extroverts. Introverts are more likely to specialise. For example, they’ll...
No one needs a new pair of jeans. Some people don’t want to look fat – some want to fit in with their peer group –...
