5 Simple Video Production Tips

Quality is important when you’re creating videos for social media, especially if they’re for your business marketing. As you may have noticed, social media videos are divided between polished and professional and raw and amateur. Though polished and professional, businesses win over customers for engagement and other metrics.

The good news is that contrary to what you might think, it isn’t all that difficult to create high-quality videos from a production standpoint. In fact, all you really need to do is take a few simple tips on board.

Choose your video equipment wisely

While you can point and record with your smartphone, is this the right way for you to capture a video for your targeted audience? In many situations, it is, especially when the subject matter is ‘live’ and unrehearsed. However, for other types of video, like tutorials and product demonstrations, you may prefer a professional video production setup, including professional video equipment and a video production team.

Keep the camera as steady as possible

Shaky videos tend to suffer a lot in terms of quality, both because the shakiness itself looks less than professional and when the camera focus shifts, the image may look blurry. You must keep your camera as steady as possible when recording videos. You may consider using a tripod or camera holder if you have difficulty manually holding it steady.

Be cognizant of how you frame your subject

How you frame your subject (as well as any other elements) plays a significant role in how your video will be perceived. While framing is a vast topic, one good place to start is by trying out the ‘Rule of Thirds’ to help you frame your subject better. It basically consists of dividing your frame into thirds, vertically and horizontally, and then using those lines and intersections to guide the issue’s placement.

Make sure the scene is well-lit

When you are recording any scene, you should try to ensure that it is well-lit – though at the same time, the light source shouldn’t be within the frame, or that could cause issues. Ideally, the lighting should be steady. It might be helpful if multiple diffused light sources illuminate the subject from different angles so that fewer shadowy areas may look grainy.

Keep an eye on the quality of the audio.

It may sound strange, but audio quality is critical to video quality. If the audio sounds muffled and unclear, the video’s quality will be perceived as wrong. For the best results, you should ensure that the microphone you use to record audio is high quality and that any external noise sources are minimized.

Keen To Learn More About Video Production?

As you can see, none of the tips above are particularly complex, yet they can make a massive difference in the quality of your videos. In some cases, video editing can help smooth out any issues. Still, it is always a good idea to nail down the quality right from the start of the production stage. In a nutshell: If you get it right from the get-go, there’ll be less to fix later.  With this in mind see our other articles on video marketing and production by viewing our ‘you may like’ section below.