first-party data – BusinessBlogs Hub

10 Challenges Digital Marketers Face Today

BusinessBlogs — Tue, 12 Dec 2023 01:49:16 +0000

Being a digital marketer is more challenging today. There is a lot more complexity to the role due to new technology, evolving consumer preferences, content fatigue, and keeping up with Google’s algorithm changes. Arguably, the hero for marketers now is first-party data and how it’s used to deliver content that resonates with audiences. This article […]

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How Marketers Are Winning Without Third-Party Data

BusinessBlogs — Mon, 17 Oct 2022 05:08:49 +0000

Due to the loss of third-party data, social media marketing on Facebook, Instagram, and Twitter is less attractive to marketers. Today it’s a first-party and zero-party world. Marketers know businesses need to think and act differently regarding marketing. What worked last year or previous years won’t work today or tomorrow. To be successful now, marketers […]

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Marketers Tips: Going Down The Rabbit Hole Marketing

BusinessBlogs — Sun, 29 Dec 2019 02:57:15 +0000

Is your current marketing strategy focused on ‘going down the rabbit hole’ to delve deeper into your customer base? If not, this article is for you as we look at how you can tailor your campaigns to gain insight into customer preferences and buying journeys. In this article, we also look at how the psychology […]

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