email marketing – BusinessBlogs Hub

10 Challenges Digital Marketers Face Today

BusinessBlogs — Tue, 12 Dec 2023 01:49:16 +0000

Being a digital marketer is more challenging today. There is a lot more complexity to the role due to new technology, evolving consumer preferences, content fatigue, and keeping up with Google’s algorithm changes. Arguably, the hero for marketers now is first-party data and how it’s used to deliver content that resonates with audiences. This article […]

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Turn Your Cold Email Warm

BusinessBlogs — Tue, 28 Nov 2023 23:44:50 +0000

Cold emails get a bad rap because people think it’s spam. You don’t want to spam your prospective customers, but you do want to contact them and engage. No email needs to be cold, it can be warm. All you need to do to turn your cold email warm is to use content that lets […]

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Top 5 Best Practices For Your Email Marketing

BusinessBlogs — Sun, 05 Nov 2023 00:16:27 +0000

Email as a trusted communication channel still reigns supreme with consumers and businesses. While there is a lot of competition now, particularly with instant messaging apps like WhatsApp, Slack, and Messenger, email is the most ubiquitous and preferred digital communications channel. Why Email? It’s all about the numbers; for example, in 2019, there were 3.9 […]

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Marketing To The Big Spenders Gen X and Millennials

BusinessBlogs — Wed, 18 Jan 2023 00:18:31 +0000

Are you targeting the right generation of spenders this year? Forbes says there is a 70% chance of a recession in 2023, and the cooling down is not good news for businesses dependent on consumer spending. What’s more alarming is some businesses won’t recover, while many will take up to a decade to bounce back. […]

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How Marketers Are Winning Without Third-Party Data

BusinessBlogs — Mon, 17 Oct 2022 05:08:49 +0000

Due to the loss of third-party data, social media marketing on Facebook, Instagram, and Twitter is less attractive to marketers. Today it’s a first-party and zero-party world. Marketers know businesses need to think and act differently regarding marketing. What worked last year or previous years won’t work today or tomorrow. To be successful now, marketers […]

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Video in Email: The Secret To More Engagement?

BusinessBlogs — Thu, 06 Oct 2022 04:32:50 +0000

Email marketing is a favorite strategy with small businesses, big brands, and social media networks like Facebook and Linkedin. But it’s easy to fail at it. If you want your email marketing campaign to be successful, you need to make it as engaging as possible. You get more clicks and conversions when you can capture […]

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What Is High Ticket Digital Marketing?

BusinessBlogs — Fri, 26 Aug 2022 01:47:03 +0000

The importance of digital marketing is not lost on most businesses today. It’s a dynamic and ever-changing landscape that many businesses find impossible to keep up with every new trend and tool. Are you wondering what high-ticket digital marketing is and if it’s a strategy for your business? In this business blog article, we explore […]

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8 Tips For A Successful Email Marketing Campaign

BusinessBlogs — Tue, 12 Jul 2022 05:54:56 +0000

Over the years, email has remained one of the best ways to communicate with clients. It’s a powerful way to raise brand awareness, promote your products, and nurture leads. Almost everyone has an email address, and this is an audience you shouldn’t overlook. You must optimize your email campaigns for faster conversions to get the […]

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9 Ways Transactional Emails Can Help Businesses Grow

BusinessBlogs — Fri, 09 Apr 2021 02:48:21 +0000

When you make an online purchase, do you immediately go to your Inbox and look for the confirmation email? As consumers, we’ve grown accustomed to doing it, so we know the online store has our order. For businesses, confirmation emails and other transactional emails offer many opportunities to grow the brand. Therefore with transactional emails, […]

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Using Email After Purchase To Grow Your Business

BusinessBlogs — Tue, 23 Feb 2021 01:26:33 +0000

With your side hustle or startup ready to commence, you will need an eCommerce platform to manage your online store and sales transactions. Plus, you can use it to check-in with customers with an ‘email after purchase‘ aka follow-up email. Let’s first look at how you can manage your online store and sales transactions. There […]

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