Marketing – BusinessBlogs Hub

10 Challenges Digital Marketers Face Today

BusinessBlogs — Tue, 12 Dec 2023 01:49:16 +0000

Being a digital marketer is more challenging today. There is a lot more complexity to the role due to new technology, evolving consumer preferences, content fatigue, and keeping up with Google’s algorithm changes. Arguably, the hero for marketers now is first-party data and how it’s used to deliver content that resonates with audiences. This article […]

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Sales-Driven Marketing Strategies For Success

BusinessBlogs — Wed, 06 Dec 2023 04:30:14 +0000

What is the driving force behind sales? Marketing. Sales-driven marketing, to be exact. Sales-driven marketing does not replace general marketing. You need that, too. General marketing has a broader focus, including building brand awareness, creating a positive brand image, and establishing long-term customer relationships. While sales are still crucial, general marketing aims to create a […]

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Turn Your Cold Email Warm

BusinessBlogs — Tue, 28 Nov 2023 23:44:50 +0000

Cold emails get a bad rap because people think it’s spam. You don’t want to spam your prospective customers, but you do want to contact them and engage. No email needs to be cold, it can be warm. All you need to do to turn your cold email warm is to use content that lets […]

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7 Ways Fun Promotional Products Can Help Your StartUp Make its Mark

BusinessBlogs — Tue, 21 Nov 2023 06:20:45 +0000

Fun promotional products are essential marketing tools for any business. But they’re incredibly effective for startup businesses. They put your small business on the map, introduce your brand to the world, and open lines of communication to prospective customers. To put it simply, promotional products help your startup make its mark. Many companies send freebies […]

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Top 5 Best Practices For Your Email Marketing

BusinessBlogs — Sun, 05 Nov 2023 00:16:27 +0000

Email as a trusted communication channel still reigns supreme with consumers and businesses. While there is a lot of competition now, particularly with instant messaging apps like WhatsApp, Slack, and Messenger, email is the most ubiquitous and preferred digital communications channel. Why Email? It’s all about the numbers; for example, in 2019, there were 3.9 […]

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Direct Mail Marketing Is Experiencing A Resurgence

BusinessBlogs — Thu, 19 Oct 2023 02:53:35 +0000

Direct mail marketing is still highly effective for brands to reach customers. In fact, direct mail marketing is experiencing a resurgence, and several factors contributed to its comeback. The marketing approach has predominately moved online, and technology is pushing it forward, so much so there is now such a thing as digital fatigue. Direct mail […]

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The New Marketing Funnel: Tech That’s Changing The Marketing Process

BusinessBlogs — Wed, 18 Oct 2023 00:39:36 +0000

The marketing funnel is not as straightforward as it used to be. Today, it’s evolved with technological advancement. There is now predictive software, AR, and automation, just a few developments that have created a better way for businesses to connect with their audience and turn them into paying customers. So, whether you are a savant […]

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4 Reasons To Hire A Tech Public Relations Agency

BusinessBlogs — Mon, 16 Oct 2023 04:13:07 +0000

Why use a PR firm when you’ve got an advertising agency? By working with a PR firm that understands the latest trends and tools, you can stay ahead of the competition and achieve your business goals faster than ever. Did you know public relations is 90% more impactful than advertising when influencing consumer behavior? There […]

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2 Ways To Gain More Positive Google Reviews For Your Business

BusinessBlogs — Mon, 02 Oct 2023 18:48:23 +0000

Is your business struggling to gain positive Google reviews? There are two sure-fire ways you can get more reviews and get start on them immediately. This article focuses on how businesses can enhance customer journeys and customer service to get more positive Google reviews. Let’s begin with customer service. 1. Customer Service Nothing focuses on […]

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Grow Your Audience: 8 Platforms to Post Your Podcasts

BusinessBlogs — Sun, 01 Oct 2023 16:52:51 +0000

Is your podcast reaching the right audiences? That probably depends on who you consider the “right” audiences and how hard you work to reach them. Many podcasters are committed hobbyists who love the art of the podcast more than the business of podcasting. They care less about growing their audiences than cultivating and delighting a […]

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