After living in the UK for several years, I’ve recently relocated back to my hometown of New York City. I’ve started to rebuild my professional network...
With over 400 million unique visitors a month, Facebook has helped companies expand their brand to reach millions of consumers. By tapping into social media outlets...
When it comes to any form of marketing or promotion, the first question that every business owner should ask is “Is it worth it?”
So many businesses make the mistake of joining social media sites, creating blogs or send spam to your emails to try and shove their products down...
Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting --...
Our New Zealand sister site BusinessBlogs.co.nz got into a spot of trouble with Twitter about 7 days ago.
Online community is like world peace – everyone thinks it is a good idea but it means something different to each person.
What do Disney World and social media have in common? The answer to the question is social engineering. I recently gave a talk at LexisNexis about...
Designing online communities for business is a subtle blend of creating the right business model, a clear understanding and service of member needs and a usable...
Not all online communities for business succeed. In fact, many fail. The failure rate for online communities has been a popular research topic over the past...