The marketing funnel is not as straightforward as it used to be. Today, it’s evolved with technological advancement. There is now predictive software, AR, and automation,...
Generative AI, or artificial intelligence, is poised to disrupt the advertising industry in a big way. You may think AI is disrupting all businesses, so why...
You know your B2B business should be doing more on Linkedin. The audience is there, so converting leads should be straightforward. But where and how to...
Are you interested in making $2 for every $1 you invest in ads? Digital marketing is the perfect way to do that. Unfortunately, like all tasks...
Organizations are placing a lot more emphasis on the ‘customer experience’ than ever before now. Digital personalization is the norm but it comes with some hooks...
Marketing automation is a powerful tool that helps businesses move leads through the marketing funnel and convert them into sales-ready customers. By scoring prospects based on...
There is no universal formula to make it work a treat when it comes to generating email content. But there are email services that can simplify...
Marketing technology has been on the rise in recent decades. If you haven’t been aware of this trend, then you better get on-board before you get...
