5 Reasons Why You Need Promotional Items for Your Small Business

Think of the last conference or trade show you went to and all the promotional items vendors handed you. This may feel overwhelming as you’re walking around, but when you get a moment to look at all the free stuff you get, it’s pretty cool!

As a business, you need to be using this marketing tool. Having various promotional items for small business branding is one of the best investments you’ll ever make. Promotional items are fun and unique, offering many benefits to help you grow your business!

Here are the top five reasons to start creating custom business promotional items.

1. It’s Low-Cost Marketing

Compared to web design and printed ads, promotional items are on the cheaper side of the scale. That means they’re easily accessible to you when you’re just starting out as a small business. Plus, you don’t need much stuff to run a good campaign with promotional giveaways.

The trick is to make sure what you order is well-made. Check and double-check your design before sending it off to be produced, and take a moment to see if any better versions are available of what you’re buying.

2. You’re Sure to Stand Out

No matter what promotional items for small businesses you end up buying, you’re sure to stand out. As a vendor, you only have a few minutes with potential partners and consumers at significant events. Make these count by giving them something to remember you by.

This one little gesture has profound results. When you hand someone a company stress ball, a nice pen, or even a tote bag, the connection is much stronger than just giving them a business card.

3. Creates a Personal Approach

Speaking of making a connection, the more personal, the better. You want to make consumers feel heard and cared for, not like just another person in your sales funnel.

A great way to do this is to send them promotional items as thank-you or congratulations. Promo items can be offered as free tokens during sales and product launches or as something a person earns after taking your online course. This makes them indeed hit home for the person on the receiving end.

4. Offers Tons of Brand Exposure

Another benefit of promotional items for small businesses is the exposure you can get! Think about it: when you hand one person in your market a promotional item, what will they do?

They’re going to use it. That person will whip out your pen at their next meeting, wear your t-shirt to the gym, or wear your lanyard as a nametag holder at a conference.

In each situation, there are plenty of people around them who will be noticing these things and your logo on them. Consumers may not realize it right away, but such interactions are gradually building their brand recognition of your business.

5. Long-lasting Results

Between the added brand recognition, the increased consumer loyalty str, longer relationships made, and the small amount of money it takes to make everything happen, there’s no question that promotional items work.

Not to mention, there are so many things to choose from! You can stick with standard stationery products, fun bags, custom hats, or order embroidery patches. Either way, all the benefits of promotional items are at your disposal.

Packaging and Distributing Your Promotional Items for Small Business

Before you get excited about your new promotional strategy, ensure you can execute it well. Proper packaging and distribution are crucial to success when mailing things out to consumers or taking large bundles of promotional items for small businesses to trade shows.

To help you execute this well, check out these packaging tips!